Marketing Manager

You advertise products, services and companies and are heavily involved in successful sales and building images. You design your marketing concepts to match your target groups. You generate your own texts and slogans for print and advertising campaigns.

  • Product advertising & branding
  • Print & online editing
  • Campaign planning & execution
  • Market research & target group analysis
  • Online & offline marketing strategies

Single courses in your Diploma

Marketing Manager

1. Semester: For your first campaign you will develop strategic marketing ideas and learn how to think in a sales-focused manner. You make use of target group analysis and train your knowledge of the specificities of current relevant forms of advertising and the rules of the market.

Project Manager

1. Semester: You will learn how to properly communicate your goals and manage your time efficiently. How do I present my product, which marketing methods are appropriate, how do I successfully work in a team? These and other questions help turn your ideas into viable projects.

Online Marketing Manager

2. Semester: You use the internet for your campaigns and learn how online and offline marketing complement each other. When selecting advertising material you make use of current key figures in order to stick to the budget and push forward brand creation on the internet.

Media Manager

2. Semester: In order to market a media format one first has to know and analyse the market. You develop your own concepts and strategies, learn about media law, editing, finances, sales and marketing. You negotiate contracts appropriate for each sector and plan press and public relations work for new products.

Social Media Manager

3. Semester: You know the trends on relevant social media channels. Which topics are suitable for which channel? How do you create targeted content? You are able to make use of community management in order to introduce people, brands, companies & their products to a broader client base.

Event Manager

3. Semester: You are able to successfully plan, advertise and execute an event. In order to do so you calculate the budget, work on public relations, event marketing and acquiring sponsors. In addition, you have an insight into legal and insurance issues.

Welcome to the exciting world of music, media and the arts – the creative iandustry.

Across the globe, artistic and communication as well as organisational and technical professions are among the most fun and in demand. Today, the creative sector is the third largest employer and the need for experienced experts and universal talents is growing from day to day. New trends and technical developments provide the impulse for near unlimited creativity and design opportunities.

Welcome to the exciting world of music, media and the arts – the creative iandustry.

Across the globe, artistic and communication as well as organisational and technical professions are among the most fun and in demand. Today, the creative sector is the third largest employer and the need for experienced experts and universal talents is growing from day to day. New trends and technical developments provide the impulse for near unlimited creativity and design opportunities.

Skills

  •  Creative
  •  Technical
  •  Organisational
  •  Communicative

Start your career as

  • Marketing Manager
  • SEO & SEA Specialist
  • Online Marketing Manager

Course structure / Duration

The overall duration of the training depends on how many individual courses are taken. Each individual course runs for one semester (half a year). Individual courses which do not build on one another can also be taken in parallel. It is therefore possible to complete individual training courses either part time or full time.
Part time: 6 semester. Full time: 3 semester.

Course fees

You will be able to finance your Diploma course from as little as € 75 per month. The course fees can be paid per month or per semester. If all course fees are paid up front and in full you can save up to 20%. You will find an overview of our course fees in our free information brochure. Our team on site will be happy to help you plan your training or study course during a personal advisory meeting