Modules overview

CUAPPR505 - Establish and maintain safe creative practice

  • Determine work health and safety requirements for professional practice
  • Identify hazards and assess and manage risks
  • Monitor and enhance safety of the practice

BSBCRT501 - Originate and develop concepts

  • Evaluate and explore needs and opportunities
  • Develop a range of creative approaches
  • Refine concepts
  • Develop concepts to an operational level 

BSBPMG522 - Undertake project work

  • Define project
  • Develop project plan
  • Administer and monitor project
  • Finalise project
  • Review project

BSBMKG523 - Design and develop an integrated marketing communication plan

  • Determine marketing communication requirements
  • Develop marketing communication brief
  • Design integrated marketing communication strategy
  • Select and recommend media for marketing strategy
  • Develop creative brief

BSBPUB502 - Develop and manage complex public relations campaigns

  • Interpret a complex public relations campaign brief
  • Identify and evaluate options for a complex public relations campaign
  • Prepare public relations campaign plans
  • Implement public relations campaign plans

SITEEVT012 - Develop event concepts

  • Evaluate and explore needs and opportunities for events.
  • Develop a range of creative approaches to event concepts.
  • Refine event concepts.
  • Progress event concept to operational stage.

SITEEVT009 - Organise event infrastructure

  • Analyse infrastructure requirements.
  • Source and organise infrastructure requirements.
  • Monitor event infrastructure.
  • Evaluate success of event infrastructure operations.

BSBADV510 - Create mass electronic media advertisements

  • Interpret creative brief
  • Create radio advertisement
  • Create television or cinema advertisement
  • Create internet, web or podcast advertisement

CUAIND402 - Provide freelance services

  • Promote self to potential clients
  • Negotiate work arrangements
  • Manage financial and business aspects of service
  • Undertake strategic planning

CUACMP501 - Manage copyright arrangements

  • Identify opportunities for legal use of original works
  • Protect original works locally and internationally
  • Assign copyright of original works
  • License rights to original works
  • Maintain copyright documentation

CUAMGT401 - Manage distribution of music and associated products

  • Distribute physical products
  • Manage digital distribution of music
  • Evaluate distribution strategies

CUAMGT502 - Develop artists and repertoire

  • Monitor new and emerging trends in music
  • Scout new talent
  • Facilitate agreements for artists
  • Monitor progress of artists agreements

CUAMGT501 - Manage artists and their careers

  • Establish business relationships
  • Manage career development
  • Manage business relationships
  • Develop market position of artists

CUAPPM403 - Coordinate touring arrangements

  • Plan tour requirements
  • Implement touring plans
  • Troubleshoot problems during tours

CUAMGT402 - Administer music publishing income

  • Interpret publishing agreements
  • Collect and disperse publishing income
  • Monitor use of published works
  • Maintain accounts for published works

CUAMGT404 - Administer artists' royalty income

  • Clarify terms and conditions of agreements with artists
  • Disperse income and maintain financial records